Hathway is pleased to announce Alexander Mahernia as its newly assigned Chief Creative Officer. In addition to several other recent key hires, Mahernia’s entry to the executive team reflects the company’s commitment to broadening its omnichannel customer experience capabilities to include DAOR and CRM services.

With a strong history of building award-winning creative teams — both agency and client side at LEVEL Studios, Rosetta/Razorfish and Mindbody, among others — Mahernia brings deep experience in design thinking and insights-driven creativity to the organization.

“I am thrilled to join Hathway, an agency that exemplifies the new school of CX-driven marketing innovation with strong roots in software development and digital marketing,” said Mahernia. “Most importantly, I look forward to serving our roster of global brands, helping to create a stronger connection with their customers.”

 

Mahernia is bringing with him a philosophy as a creative leader to seamlessly integrate insights, data, experiences and technology to drive a vision that promotes contextual relevance and a deeper connection between consumer and brand. This philosophy has earned him and his previous teams a prestigious list of rewards from Cannes, Webbys, Effies, and Clios.

“It is critical for our company to continuously stay ahead of the market,” said Jesse Dundon, CEO. “We are committed to helping our clients deliver Ever Better Experiences™, which starts with bringing the right type of talent to our strategy, consulting, creative and technology teams. Of course Alexander exemplifies the highest caliber himself but I’m most excited to see him inspire our staff to produce the best work in their careers as we strive to become a world-class customer experience company.”

 

Mahernia’s history and leadership style fits perfectly into this strategy. This could not come at a better time for Hathway, as the company continues to grow across multiple locations — with its San Luis Obispo headquarters, established San Francisco office, and recent opening of its Austin branch — while winning and strengthening relationships with a client list that ranges from CPG to restaurants to retail and technology and includes L’Oreal, Clorox, Volkswagen, Chandon, Pizza Hut, Applied Materials, and Amway.

 

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