Hathway is growing! Increasing client needs has led us to create a focused practice for customer relationship management (CRM) and loyalty program management. We recently hired Erin Lezvow, a seasoned brand marketer who has spent most of her career in restaurants, retail, casinos, and hospitality, to lead this growing practice area at Hathway in our new Austin offices.
“As our agency continues to grow, we have found our clients want to engage with us long-term so we can support their consumers with highly segmented promotions and personalized rewards; and focus on creating revenue generating campaigns that flow through to the bottom line,” says Jesse Dundon, Chief Executive Officer at Hathway. “Hathway will now be even better positioned to not only help our clients create amazing digital experiences, but to get the most ROI out of those investments.”
As Hathway’s offerings expand we are excited to bring these services to our existing clients which include Coffee Bean and Tea Leaf, Pizza Hut, Clorox, Red Bull and L’Oreal.
“Customization, personalization and big data are all words that we see thrown around at conferences. However, these are harder to implement internally with marketing and technology teams, and that is why we are here: to help bridge that gap and create the mass customization needed to drive loyalty, which will in turn drive revenue for our clients,” says Levzow “I couldn’t be more humbled and excited to join a team like Hathway.”