Currently, 60% of global mobile consumers use their mobile device as their primary or exclusive internet source. And mobile shows no sign of slowing down, either. As mobile continues to grow, so does Hathway. To achieve success in a highly competitive and crowded market, brands need to be where consumers are, and agencies need to be where the brands are.
In response to such rapid mobile growth and increasing mobile technology demand, Hathway recently opened a new office location in San Francisco. Located on Mission street in SOMA, Hathway’s San Francisco office expansion will further serve client needs as the importance of mobile continues to grow.
The San Francisco office will serve current clients in the Bay Area including Jamba Juice, Applied Materials, JDSU, Tibco, and others. It will also be the hub for business expansion in the area. Now with two locations, based in both northern and southern California, Hathway is ideally positioned to provide strategic mobile design innovation counsel to clients throughout the West Coast and beyond.
“Since mobile has become the core of a brand’s marketing mix, we find ourselves assuming a strategic role with our clients, guiding them towards what’s next,” says Kevin Rice, Hathway’s Chief Sales and Marketing Officer. “Hathway will now be even better geographically positioned to help brands think and act like innovative startups, and to recruit additional talent as the agency grows.”
As Hathway’s office space expands, so does its team. Hathway is thrilled to welcome Peter Weiss to its San Francisco office as Client Engagement Director. With more than two decades of global marketing and agency experience, Weiss has led major brand launches all over the world for Procter & Gamble, including helping to grow Pringles into a $2 billion brand. He also helped improve the digital marketing efforts of Clorox, American Express, and Xerox. Weiss will be stepping in to lead client services after the promotion of Jim McDonough (former Director of Client Services) to Vice President of Business Development.
“The San Francisco office is a momentous step for the agency on the cutting edge of mobile innovation,” says Weiss. “I’m excited to be at Hathway, opening the San Francisco office.”
Hathway’s expansion has been stirring excitement both internally and externally, as it’s a pivotal step in the agency’s growth and development in the mobile innovation arena. Earlier this month, the team gathered in San Francisco to celebrate the new office digs.
“The buzz and energy in the Hathway San Francisco space has not only our team excited for what’s ahead for the agency, but our clients and agency partners are echoing the same sentiment,” explains Don Carr, Business Development Director for Hathway. “A new office is just an office, but the collective excitement for the future is incredibly inspiring.”
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