In the U.S. alone, millions of golfers are spending an average of $3.5 billion each year on golf equipment. With mobile now exceeding PC usage, we can assume of those millions of golf players, the majority are searching for information on their mobile devices. This means brands who fail to provide an exceptional mobile user experience run the risk of losing millions (of customers and dollars).
Enter premium golf brand Titleist. Committed to helping avid golfers maximize their game with the best equipment available on the market, Titleist has spent countless research and development hours in pursuit of perfecting the game. Naturally, this process produced a huge repository of information, and Titleist needed a way to share it.
Driving a Mobile First Approach
It was no surprise that an innovative brand like Titleist needed an equally innovative digital game plan. So the team at Hathway got to work developing a mobile-optimized shaft selection guide that puts the industry leading insight from Titleist labs directly into the hands of golfers.
Providing a large amount of information without sacrificing approachability, usability, and effectiveness on the user’s end presented a major challenge. Titleist and Hathway worked together to create a digital experience that demystified a complex facet of the game and that would help Titleist further reinforce their brand values of innovation and authenticity.
The Perfect Alignment
The final product? A streamlined mobile experience for the perfect fit, on and off the green. With the new Titleist shaft performance microsite, players can search, sort and compare shafts by trajectory and weight to find the perfect fit for their game and style of play. Additionally, the site’s responsive design provides users with a cohesive experience from any device. Once they’re ready to take their search offline, the microsite is equipped to seamlessly locate the nearest fitter.
The bottom line: When it comes to golf, a mobile experience should be as customized as the player’s golf club.