An app alone is not a mobile strategy
As you dive into your 2016 Strategy, mobile is no doubt at the center of your mix. The endless amount of data and research available today have proven that mobile has become the primary screen for brand and consumer interaction. However, mobile is about more than just technology. It is an experience and ecosystem that you create to acquire customers, engage them in the moments that matter and build brand loyalty — creating incremental revenue gains and measurable value for your brand. Given the limitless possibilities of mobile, it can be hard to prioritize and plan your initiatives. For this reason, Hathway has developed a Mobile Strategy & Planning Workshop consisting of four exercises that result in a mobile strategy, roadmap, marketing plan and messaging framework.
Private Webinar: How to conduct your own 2016 Mobile Workshop and Planning Workshop
In this one-hour presentation we will teach you—in simple steps — how to run your own Mobile Strategy & Planning Workshop to aide in your 2016 strategies. After this session, you will have everything you need to organize your own team and conduct these valuable exercises yourself.