Context-first Marketing

Mobile marketing is all about the right time and the right place. We help brands create mobile-specific campaigns that connect with consumers at each phase of the customer lifecycle.


Digital direct response.

By offering consumers mobile-friendly, gamified experiences, brands can increase customer acquisition and improve retention. The Eat Smart Superfood “Spin to Win” game delivered more than double the industry benchmark for opt-ins and established a strong digital customer base.

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Mobile contest engagement.

Sweepstakes and contests are a proven method of increasing customer engagement--by pairing contests with mobile, brands can more effectively reach customers where they are.  Hathway delivered a mobile-optimized sweepstakes for Transamerica that netted more than 200,000 impressions in one week alone.

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Connecting fans to brands.

Successful social strategy means creating fresh, new ways to engage with users. More than ever, that means using mobile to bridge digital and real-world experiences. Our social mosaic app brought Detroit Red Wings fans together to share pictures; the finished mosaic, complete with thousands of photos, was displayed at Joe Louis Arena.

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Content Production

Content strategy & execution.

A mobile content strategy isn’t just about making a site look good on a smartphone. It’s about creating contextually-relevant content that connects with a mobile-first audience. Our mobile-first content plan for Transamerica helps drive traffic and build brand awareness in key demographics.

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