Strategy

A MOBILE ROADMAP FOR YOUR BRAND

Hathway is your strategic mobile partner. Founded on mobile-first thinking, we create mobile ecosystems and experiences using proven methods that impact the way people think and act. We don’t just help brands shape an effective mobile strategy — we turn companies into mobile leaders in their markets.

RESEARCH: MOBILE CONSUMER BEHAVIOR

Finding moments that matter.

Mobile is more than technology, it’s the way we connect to the world around us. It’s how we communicate, navigate, work, manage, buy, learn and are entertained. Standout mobile strategy requires a deep understanding of your end user; if you want to break through the noise.

  • Customer segmentation and user personas
  • Customer needs and motivation analysis (at each stage of the lifecycle)
  • Establishing prioritized business outcomes and success metrics
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PLANNING: MOBILE EXPERIENCE
& ECOSYSTEM CONCEPTING

Creating seamless integrated experiences across all channels.

A mobile experience consists of the complex relationships between individuals and their connected devices, but it doesn’t stop at their mobile phone. It includes beacons, NFC, SMS, push notifications, augmented reality and more – all interconnected to create a unified mobile experience.

  • Customer journey mapping
  • Mobile ecosystem and customer path-to-purchase touchpoints
  • Solution architecture and web technology integration planning
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WORKSHOPS: PRODUCT STRATEGY
& ROADMAP DEVELOPMENT

Be at the right place
at the right time.

The targeted mobile strategies we create are built on the foundation of what we know about the mobile ecosystem and behaviors of individuals within it. Using data, insights and evidence, we place our clients’ brands in the right place at the right time to generate maximum impact for their business.

  • Mobile application and product roadmap development
  • Mobile acquisition, engagement and loyalty strategy
  • Mobile communication strategies and messaging
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OPTIMIZATION: INSIGHTS, ANALYTICS & TESTING

Turn insights into improvements.

Registering, sharing, uploading, purchasing... whatever the success metric may be, we continually analyze our clients’ mobile ecosystems to find new opportunities. Our closed-loop attribution model helps us fine-tune marketing initiatives and prioritize channels to acquire the customers that matter most.

  • Google analytics and optimization
  • Mobile and web test automation
  • Mobile advertising attribution & analytics
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Interested in working together? Let's chat.