Amway/Social Photo Mosaic AppTHANKING HOCKEY'S GREATEST FANS.

AmwayFacebook App

Connecting Red Wings fans to Amway while driving
loyalty and making sponsorship truly personal.

Through a unique photo-sharing experience, Amway connects the digital to the physical whiile igniting fan support.

Creating a Social Photo Mosaic App

In their second year as presenting sponsor for the Detroit Red Wings, Amway wanted to create a unique way to connect with and thank fans.

Amway, the 25th largest privately-held firm in America, worked with Hathway to develop a mosaic social application that enabled fans to collectively upload photos to Facebook, contributing to a Detroit Red Wings “fan mosaic.” The finished mosaic, complete with tens of thousands of Red Wings fan photos, was printed for display in the mezzanine of Joe Louis Arena.

Dunno about you, but I’m impressed. Let's chat.