Social Photo Mosaic AppTHANKING HOCKEY'S GREATEST FANS.

AmwayFacebook App Development | Social Media Campaign

Connecting Red Wings fans to Amway while driving
loyalty and making sponsorship truly personal.

Through a unique photo-sharing experience, Amway connects the digital to the physical, while igniting fan support.

Creating a Social Photo Mosaic App

In their second year as presenting sponsor for the Detroit Red Wings, Amway wanted to create a unique way to connect with and thank fans.

Amway, the 25th largest privately-held firm in America, worked with Hathway to develop a social application that enabled fans to collectively upload photos to Facebook, contributing to a Detroit Red Wings “fan mosaic.” The finished mosaic, comprised of tens of thousands of Red Wings fan photos, was printed for display in the mezzanine of Joe Louis Arena.

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