BrightviewRebrand & Responsive Website Design
Growing a Fresh Landscape Brand, Mobile First
Rebrand and responsive website design
In 2015, ValleyCrest and Brickman merged to form the largest landscape company in America. The new brand, BrightView, is redefining the standards of excellence in the landscape service industry. Hathway partnered with BrightView to create a new mobile responsive website that clearly communicates the brand's promise and a commitment to a brighter future.
“Just finished the review with our CEO yesterday…He said it gave him goosebumps because it was so fantastic. Home run!”
BrightView was seeking a strategic mobile partner to design, build and launch a brand-new mobile responsive website. The goal was to communicate the union of the two companies, shared offerings and capabilities as well as a vision for future growth. Hathway shaped a web experience that brought excitement to their clients and team.
Focusing on user needs and business objectives, we began with a deep dive into stakeholder interviews across the organization, uncovering insights about business offerings, operations, differentiators and vision. From there we crafted a mobile-first web experience that communicated each unique aspect and offering on the front end while developing a structured, easy-to-manage Drupal CMS backend solution for future updates.
The new BrightView.com is easy to navigate on any device -- educating and guiding users through iconography and beautiful imagery. The backend solution allows for extreme flexibility, built with easy to manage drag-and-drop components, WYSIWYG controls, and systematic content organization; empowering the Brightview team to manage content and updates with ease.