Digital Agency of RecordGrowing a fresh
digital brand from
the ground up.

Eat Smart
Responsive Web Design | Social Media Strategy | Digital Advertising

Fresh Veggies Meet Fresh Technology

Eat Smart, a leading producer of fresh-cut vegetable products, has built a strong nationwide customer base for their salad and stir fry kits — all without marketing directly to consumers. What would happen when the company began to reach out to customers directly?

Working as the Eat Smart Digital Agency of Record, Hathway created a comprehensive digital strategy to reach fresh-food fans via social media, digital advertising and online sweepstakes; all focused around a new digital brand and responsive website as fresh as Eat Smart vegetables themselves.

Advertising to an
everywhere audience.

“Eat Smart digital coupons convert 633%
better than the national average.”

Building a Healthy Fan Base on Social

0 to 50,000 Eat Smart Fans in Just Three Months

The Approach

In three short months, Hathway helped Eat Smart establish a social presence that outshined rivals like Ready Pac and Taylor Farms. Through a blend of engaging digital content and targeted outreach, the Eat Smart Facebook page went from 0 to 50,000 fans in less than 90 days.

The Result

With a newly-established audience on social media, the Hathway team is driving brand engagement for Eat Smart with a fresh mix of very clickable content. Recipes, contests and healthy living content come alive through bright colors, a custom-made font, and friendly little veggies.

99% repeat engagementRepeat Engagement

Engagement that delivered real sales results.

Hathway helped Eat Smart attract new customers through a daily spin-to-win game optimized across multiple devices.

Through targeted online advertising, organic traffic and social media, the Eat Smart Superfood Jackpot attracted more than 400,000 visits, generating 99% repeat engagement from players (6% of users played a whopping 50 or more times!). Most importantly, the sweepstakes helped Eat Smart increase sales in target regions by 24% -- three times higher than the campaign goal.