Responsive Web Design | Social Media Strategy | Digital Advertising
Fresh Veggies Meet Fresh Technology
Eat Smart, a leading producer of fresh-cut vegetable products, has built a strong nationwide customer base for their salad and stir fry kits — all without marketing directly to consumers. What would happen when the company began to reach out to customers directly?
Working as the Eat Smart Digital Agency of Record, Hathway created a comprehensive digital strategy to reach fresh-food fans via social media, digital advertising and online sweepstakes; all focused around a new digital brand and responsive website as fresh as Eat Smart vegetables themselves.
Advertising to an
“Eat Smart digital coupons convert 633%
better than the national average.”
Building a Healthy Fan Base on Social
0 to 50,000 Eat Smart Fans in Just Three Months
Engagement that deliveredreal sales results.
Hathway helped Eat Smart attract new customers through a daily spin-to-win game optimized across multiple devices.
Through targeted online advertising, organic traffic and social media, the Eat Smart Superfood Jackpot attracted more than 400,000 visits, generating 99% repeat engagement from players (6% of users played a whopping 50 or more times!). Most importantly, the sweepstakes helped Eat Smart increase sales in target regions by 24% -- three times higher than the campaign goal.