Mobile Agency of RecordBlending Form & Function

Jamba Juice
Mobile App Design | Loyalty/Rewards API Development

A Fresh Take on Mobile

Creating a Cohesive Experience with Diverse Technologies

As a forward-thinking brand, Jamba Juice was looking for a mobile agency partner to bring together existing technologies and build a world-class mobile customer experience. Hathway and Jamba Juice joined forces, creating a strategy to optimize user experience and integrate marketing offers to maximize app effectiveness.

With the new Jamba Juice app, customers can order ahead, browse the full Jamba Juice menu, search for nearby stores, even score special discounts. The native app features full integration with third-party order-ahead functionality, a loyalty/rewards API and coupon code processors, helping Jamba Juice activate their mobile channel and create measurable business results.

70% of marketing professionals report that video converts better than any other medium.

Watch Launch Video

Play Video

Add a Boost to Your App

Product launch videos are the story of your product. They take your app’s unique value proposition and turn it into a living, engaging piece of content that connects with viewers. Most importantly, video turns watchers into buyers — using video on landing pages has been shown to improve conversion rates by as much as 80%.

Hathway and Jamba Juice partnered to promote the new order-ahead mobile app with a launch video featuring NFL star and Jamba Juice franchisee, Vernon Davis. Leveraging Vernon’s star power and social network, the video helped create awareness, drive traffic and boost overall app downloads.

Regional Rollout

The Hathway strategy team helped Jamba Juice create a plan to launch the app in regional markets and test effectiveness of the marketing effort prior to a national rollout.

Activation Campaign

In addition to mobile strategy and mobile app development, Hathway executed an activation campaign to create awareness and boost app downloads.