L'OrealMobile App

Make Your Every Makeup Dream A Reality.

An app experience designed to push the boundaries of what’s possible on a mobile device.

Hathway helps companies think and act like startups. As part of our commitment to startup thinking, we have a dedicated in-house Innovation Team concepting new products for wearable technology and bringing original mobile apps to market. loreal was conceived, developed and marketed from the ground up by the Hathway Innovation Team.

loreal is a mobile sign-in software for your office. With loreal, you can be sure that each visitor is registered properly. Collect and store names, emails and photos, as well as signatures for legal agreements -- all with an easy-to-use tablet interface. Visitors print a photo name tag and their hosts are immediately notified of their arrival.

“A revolutionary virtual makeup tool.”


L’Oreal was in search of an expert mobile partner to bring their Makeup Genius app to the next level. As a widely known international brand with a substantial established app user base the stakes were high. The Makeup Genius experience needed to be rethought and reinvented from a UX perspective in-order to keep up with the rapid pace of change and expectations of mobile users around the world.


We began this project by taking a close look at the behaviors of current users to help inform the future of the product roadmap. We then began working closely with a facial recognition technology partner to explore the boundaries of what was possible. From there Hathway brought to life a robust set of new features and functionality through a clickable prototype to test and further optimize the overall experience before launching.


The end result garnered an increase in usability and an average monthly user base exceeding over 60,000 active users with more than 100,000 active Makeup Genius sessions occurring a month. The new design solution provided for a more contemporary interface with scalability kept in mind to leave room to build upon the newly established user experience.

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