Mobile-First Web DesignRebranded, Reimagined, Renewed.

LumentumResponsive Web Design | Branding

Discover What Else Light Can Do

New brand, new story, new company

Hathway worked hand-in-hand with JDSU -- a company that designs and manufactures products for optical communications networks / test equipment and lasers -- through a revolutionary demerger. The project involved splitting the company into two separate entities, two separate brands and two separate web properties, in time for their global launch of the new company, Lumentum.

“A flexible, customized Drupal CMS that resulted in an impressive, and truly unique, user experience.”

Challenge

Lumentum’s complex set of needs required significant customization of the Drupal CMS, and the company’s global presence demanded a multilingual solution with the ability to create location-based content. Additionally, marketing requirements vary depending on the current campaign, demanding a flexible solution.

Approach

Hathway’s lean approach to developing Lumentum.com involved evaluating existing Drupal modules first, then adapting as needed. By leveraging existing modules, our team was able to save Lumentum both time and money while still delivering a flexible CMS that met a growing set of needs.

Results

The final site facilitates content production and distribution for teams on multiple continents, and our flexible campaign template supports the breadth of marketing requirements. Hathway also implemented a customized language tool, providing content control and impressive end-user experience.

There’s more to this story, you know. Let’s talk.