Mobile-Optimized Social CampaignNot Social Media — Social Movement.

Responsive Web Design | Social Media Campaign

How the Sweepstakes Works

Fans guessed which country will win the LPGA International Crown for a chance at a set of PING i20 irons.

Women’s golf and Game of Thrones may not seem like an obvious pairing. But with the International Crown just around the corner, Transamerica was looking for a different way to connect with their customers.

In the Clash for the Crown sweepstakes, golf fans chose which country they thought would win the first-ever International Crown. When Spain won the tournament, a winner was selected for a set of PING irons.

A Winner is Coming

Hathway paired a disruptive sweepstakes concept with
a mobile-first platform and social advertising.

Royal Results

When time was of the essence, Transamerica (a Fortune 1000 company) trusted Hathway to deliver a creative concept with real results. Working under a tight deadline, Hathway produced both an unexpected sweepstakes and mobile-optimized microsite that netted more than 200,000 impressions and 6,000 engaged users in one week alone.

200,000+ impressions6,000+ engagements