Women’s golf and Game of Thrones may not seem like an obvious pairing. But with the International Crown just around the corner, Transamerica was looking for a different way to connect with their customers.
In the Clash for the Crown sweepstakes, golf fans chose which country they thought would win the first-ever International Crown. When Spain won the tournament, a winner was selected for a set of PING irons.
When time was of the essence, Transamerica (a Fortune 1000 company) trusted Hathway to deliver a creative concept with real results. Working under a tight deadline, Hathway produced both an unexpected sweepstakes and mobile-optimized microsite that netted more than 200,000 impressions and 6,000 engaged users in one week alone.