Blog

A one-stop shop for Hathway insights, news and events.

BTC Podcast Ep 9: Amir Zamanian, Attentive and Personalized Customer Communication

Amir Zamanian of Attentive shares some best practices around cross-channel communications and how to decide when to use push notifications, email or text.

by Kevin Rice, CMO

October 23, 2020

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BTC Podcast Ep 8: Sterling Ball, Radical Innovation & Leaving a Legacy

As a consulting chef for brands like BJ's Restaurants and Tyson Foods, Sterling Ball share why innovative menus and authentic experiences are critical for the larger restaurant chains.

by Kevin Rice, CMO

September 14, 2020

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Hathway & Salesforce Whitepaper Release: Winning High-Value Customers

We have partnered with Salesforce on this timely whitepaper to serve as a chain restaurant's survival guide in the COVID era. Download it here.

by Lindsay Martinez, Marketing Manager

September 3, 2020

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BTC Podcast Ep 7: Michael Katz, mParticle & the Importance of Data

CEO and co-founder of mParticle, a leading customer data platform, Michael "MK" Katz, shares where CDPs fit into a brand's digital maturity journey.

by Kevin Rice, CMO

August 20, 2020

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Hathway Joins No Kid Hungry in the Fight Against Childhood Hunger

With parents paychecks reduced or completely gone due to the pandemic, No Kid Hungry is stepping in and ensuring our nation's children are getting the nutritious food they need. And we want to be part of it.

by Kevin Rice, CMO

August 6, 2020

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BTC Podcast Ep 6: Carl Orsbourn, Future Concepts & The Blurring of Divides

Carl Orsbourn joins Kevin and Jesse to discuss what's up next for the c-store space and predict what dining looks like in 2030.

by Kevin Rice, CMO

July 16, 2020

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BTC Podcast Ep 5: Corey Kline, Noodles & Company & Caring for the Customer

Corey Kline of Noodles & Company shares what's important when beginning to build out or revamp your digital ecosystem.

by Kevin Rice, CMO

July 2, 2020

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Top 5 Takeaways: How Restaurants are Adapting to Consumers’ New Expectations

Last week we welcomed a top-notch panel of marketing leaders to our webinar: How Restaurants are Adapting to Consumers’ New Expectations & Habits. Here are some of our favorite ideas and recommendations from the discussion.

by Lindsay Martinez, Marketing Manager

June 26, 2020

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BTC Podcast Ep 4: Rob Tedesco, Defining Difference & Managing Scale

On this week's podcast, Rob Tedesco, Subway's former VP, Digital and Consumer Technology shares the unique challenges the brand faced when making the leap to digital.

by Kevin Rice, CMO

June 18, 2020

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Marketing Experts Discuss the Future Outlook of the Restaurant Industry

Last week, our friends at Attentive held Beyond the Message — a virtual event focused on mobile messaging for F&B brands. Hathway joined top marketing leaders from Church's Chicken, Blaze Pizza and Texas Roadhouse to discuss the future of the restaurant industry.

by Giovany Vasquez, Attentive

June 17, 2020

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BTC Podcast Ep 3: Janiene Ullrich, The Family Coppola & Shifting to E-commerce

On this week's podcast, Janiene Ullrich of The Family Coppola joins Jesse and Kevin to discuss how the current environment has affected the wine industry.

by Kevin Rice, CMO

June 11, 2020

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