On the heels of a pandemic that drove the restaurant and c-store industries to get creative with their marketing strategies, it is now expected to have a loyalty program attached to your brand or else consumers aren’t interested. Curbside pickup and text message offerings are a pivotal point for contactless engagement and personalization yet, how can brands step up their game to emerge as a leading loyalty leader?
In the CSP article, Driven By Technology, Customer Loyalty Becomes Omnilayered, Omnipotent, our VP of Strategy and Consulting, Matt Carinio, gives insight into this sought out question that artificial intelligence is most likely going to be the path that retailers will need to follow in order to keep up in this competitive landscape. You can only leverage data to a certain extent until another solution for predictive marketing and engagement will need to come into play.
Innovation in a business model is always something to strive for and “AI is proving to be an accelerant that helps c-stores create genuine one-to-one customer relationships.” Matt continues, “We foresee c-stores that make a commitment to digital and AI forging long-term competitive advantages.”