Hathway and our employees have always made it a priority to donate time, money and expertise within our communities and beyond. So when our friend and client, Janiene Ullrich, joined us on our podcast and shared what her company, The Family Coppola, was doing to contribute to No Kid Hungry’s ultimate goal of ending child hunger, we wanted to learn more.
We dug into what No Kid Hungry was doing during COVID and learned just what a huge effect the shutdown of schools had on children’s ability to rely on daily meals. NKH released a report this week that stated 1 in 4 households with children are facing hunger, a huge jump from the 1 in 7 that had been reported just last September.
Inspired by Janiene’s personal connection to the cause, NKH’s passionate team members, and of course, the children and families that need America’s help now more than ever, we set out to do our part.
First, we decided that for every podcast guest that joins the show, we will make a $500 contribution in his/her name. Through this effort, we plan to donate $10,000 to NKH by the end of the year.
Outside of direct donations, we thought about what we could do from our own unique position — a digital growth company that is fortunate enough to work with very powerful and very generous food and beverage brands. After consulting with our partners at No Kid Hungry about where we could provide the most benefit, we are now in the process of developing custom web and app enhancements to improve the donation flow during guest check out. We are confident that this will lead to a strong increase in engagement and, ultimately, more meals for food insecure children.
Interested in finding ways that you and your team can help? Email me directly at email@example.com.