It’s safe to say that, over the past year, the convenience chain landscape was more challenging than ever. The pandemic brought about some of the most epic shifts in customer behavior, causing a change in revenue mix and the need for c-stores to restrategize. To meet customers’ mobile-first lifestyles, convenience store chains are adopting new digital capabilities and fulfillment methods to deliver a quick and easy in-store and online shopping experience.
To discuss this shift in strategy, our CMO and co-founder, Kevin Rice, joined other industry experts from Punchh, Incisiv and CSP in a recent webinar. During their time together, they review the digital capabilities of over 200 convenience chain banners, providing insights on what customers value, where convenience chains should focus their resources and what technologies leading convenience chains are leveraging across the buying journey to drive customer loyalty and sales.