Capabilities | Hathway


Solution Areas

We take a holistic approach to helping brands achieve transformative results by integrating digital solutions into every aspect of their organization. This results in a deeper understanding of their most valuable customers, increased share of wallet, reduced attrition, and longterm brand loyalty.



Simplifying our clients most complex challenges to drive measurable results and a sustainable competitive advantage.

  • Digital transformation strategy
  • Consumer journey management
  • Technology ecosystem planning
  • Digital experience mapping
  • Performance measurement strategy



Bringing digital products to life by deploying world-class digital experiences that solve critical business challenges.

  • Responsive websites
  • Android & iOS applications
  • Kiosks and in-store solutions
  • Voice and digital menu boards
  • Commerce+



Helping clients maximize their product investments by activating customers across digital touchpoints to drive engagement and revenue.

  • Customer segmentation
  • Multi-channel communication programs
  • Lifecycle marketing (CRM)
  • Loyalty program design & management
  • Content creation & personalization
  • Performance maximization (test & learn)

To learn more about Hathway, our capabilities, or our client work, please contact us directly.




The restaurant industry is going through a massive transformation. Consumers are moving online, off-premise dining is increasing, and the effect of third-party delivery is a big question mark. As a result, restaurants must meet consumer expectations or risk losing them to new, more modern concepts.

Given our intimate understanding of the evolving landscape of dining, and changing consumer expectations, we are able to improve the guest experience and drive real business outcomes for restaurants through strategic solutions.

  • Order-ahead and loyalty websites
  • Order-ahead and loyalty native applications (iOS & Android)
  • In-store kiosks & digital signage

Olo, Punchh, Paytronix, SessionM

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The success of major online retailers, paired with the decline of foot traffic to retail stores, has forced retailers to find a new way to deliver on evolving consumer expectations; including free 2-day shipping & returns, one-click payments and rewards for purchases. Delivering on the promise of omnichannel, personalized experiences has proven challenging for most retailers.

Understanding these key industry trends, challenges and consumer preferences through our own research has allowed us to develop strategies and experiences that create brand affinity, product discovery and influence purchases at each stage of the path-to-purchase.

  • Omnichannel and mobile strategies
  • Content & communications personalization
  • Loyalty & commerce native applications (iOS & Android)
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Consumer Packaged Goods
Consumer Packaged Goods

Consumer Packaged Goods

As in retail, the consumer packaged goods industry has not been immune to the challenges presented by the steady move to online and mobile shopping. Transactional data is nonexistent due to CPG products traditionally being sold at retailers or grocers. As more of those same retailers begin selling store-label products, CPG brands are losing out on market share in-store.

We help brands establish their direct-to-consumer channel using modern digital approaches like video consultations, subscription commerce and personalization. This also allows us to optimize their CRM program to personalize communications based on consumer data and behaviors.

  • CRM & loyalty marketing
  • Commerce & Subscription Commerce Websites
  • Personalization
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Convenience Stores
Convenience Stores

Convenience Stores

C-stores are facing pressure from all sides; delivery services, dollar stores, even the local Best Buy looks like a convenience store at the register. Top c-stores are responding by improving the quality of their foodservice, adding prepared and made-to-order meals, changing their perception as a destination of last resort to a foodservice destination.

Through our integrated mobile applications offering order-ahead, rewards and multiple payment options, we’re bringing new levels of convenience and change to the c-store experience.

  • Loyalty program strategy and design
  • Pay at the pump rewards applications
  • Order-ahead & third-party delivery solutions

Olo, Punchh, Paytronix, Braze, mParticle

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The NomNom framework allows us to launch robust web and app experiences for the restaurant industry more quickly, with more functionality and customization than the typical white-label app. Our clients benefit from features such as order-ahead, loyalty and CRM, all within a framework that allows for ongoing customization and iteration after launch.