Senior Strategist

San Luis Obispo, CA Dallas, TX Remote Full-Time Exempt

Job Overview

The Senior Strategist plays a key role in the CX Strategy department as an expert in digital marketing, customer experience, analytics, and marketing planning. They work to define and improve our support packages and deliverables with deep research, analysis and strategic storytelling. They are comfortable leading the account through all phases from initial discovery to launch, and identifying opportunities to deepen our relationship with the client throughout. They also serve as a mentor and trainer for team members, and support new business work when needed as well.

Responsibilities

  • Produce high-quality solutions that deliver brand value and business growth for our clients
  • Define, explore and track interactions between a customer and the brand throughout the customer lifecycle
  • Optimize interactions using customer data and, as a result, foster loyalty for brands
  • Be the first point of contact for internal teams on day to day questions about customer
  • experience, interaction journeys and customer loyalty
  • Support Strategy Leadership in managing and developing team members
  • Deliver thought leadership in the area of CX, SEO, Analytics, and Digital Marketing
  • Turn complex customer information into compelling mapped journeys
  • Oversee the creation of best-practice journey maps, user flows and interaction models
  • Run inspirational and effective workshops with clients, customers and internal teams
  • Sensitively provide feedback to give clear direction, provide additional stimulus and thought starters to creative teams
  • Act as a product owner between the initial strategy phase and later design and development phases
  • Play the lead role in ensuring our clients optimize their use of digital channels to grow their
  • businesses and brands
  • Create and give presentations which are logical, coherent, and concise, supported by robust
  • insights and data
  • Own the client roadmap and deliver QBRs that identify next priorities for the account.

Primary Objectives

  • Serve as a thought leader within the CX department for your area of expertise
  • Deliver thorough, quality work that exemplifies the depth of knowledge you have in regards to our clients business
  • Create strong working relationships across internal teams and client stakeholders when possible
  • Train the staff on your understanding of marketing effectiveness and best-practice measurement and benchmarking.
  • Lead and build great working relationships with clients. Think proactively about things that can help strengthen the relationship above and beyond the day-to-day.
  • Role to expand to that of a Manager of CX Strategy (with defined area of specialty)

Education & Experience

  • Degree requirement: BA/BS degree
  • Years of experience: 7-10+ years of relevant digital marketing/strategy experience
  • Specialized training in: digital marketing, communications, and/or analytics

Job Requirements

  • A deep understanding of analytics platforms.
  • Strong skills in customer lead research and research analysis.
  • An intimate understanding of our clients’ business and brand strategy.
  • Broad knowledge and experience in content strategy, SEO, requirements, analytics, and research
  • Excellent skills in communication and attention to detail
  • Demonstrated ability to manage multiple projects and handle competing deadlines, as well as adapt to changing landscapes and work well under pressure.
  • Demonstrated ability to approach solutions with complex challenges and solve them with an analytical and creative mindset.
  • Enthusiastic, detail-oriented, team player
  • Positive client-facing attitude for troubleshooting and timely resolution

Want to Join Us?

There’s an infectious energy at Hathway. We believe that our passion for our craft and desire to strive for work/life harmony are what set us apart. This is reflected in our 6 core values: Collaboration, Inclusivity, Imagination, Accountability, Excellence, and Fun! Along with our comprehensive benefits package, we provide regular company-wide lunches and happy hours, sponsor epic ping pong and foosball competitions, and encourage connection and personal development through our Lunch + Learns – think passion projects and discussion on new technologies and industry trends. Apply with us by completing the information below. You will have a chance to attach your resume and relevant portfolio work when you submit. Cheers!

Apply Now

  • Please upload the following files below: Cover Letter, Resume, and Portfolio (if applicable) for your application to be considered.
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