Download Now: Upsell & Cross-Sell Benchmarking | Hathway

VP of Product, Rob Tedesco, Presents

Upsell + Cross-sell
Benchmarking

VP of Product, Rob Tedesco, Presents

Upsell + Cross-sell
Benchmarking

Download the Presentation:
Upsell + Cross-sell Benchmarking of Five Restaurant Brands

Thoughtful upselling and cross-selling techniques are a great way to drive AOV, and in the world of digital, it’s something that you can ensure happens exactly as you would like.

In this 20-minute recorded presentation, Hathway VP of Product, Rob Tedesco, examines approaches taken by five restaurant brands to upsell and cross-sell that result in three common themes you will want to keep in mind for your brand. Rob covers:

Low Price Point Upsell
The classic upsell strategy is proven to be effective when a core product allows guest to add $1 toppings here and there. That avocado and bacon addition can add up quick!

Guiding Users Through “Steps”
Not only do steps streamline the online ordering process, this layout mimics the mindset a user would have if in-store. For instance, a drink selection step near the checkout process replicates the experience a user desires for.

Utilizing Smart Recommendations
Wingstop and Pizza Hut’s approaches are bolstered by dynamic logic — the more relevant the cross-sell items being promoted, the greater the uptake.