Salesforce & Hathway Infographic | Welcome to QP Land

A Hathway + Salesforce + Rosemark Infographic

Welcome to
QP Land

Where winning restaurant brands use Quantitative Personas™ to thrive.

Download Now >

A Hathway + Salesforce + Rosemark Infographic

Welcome to
QP Land

Where winning restaurant brands use Quantitative Personas™ to thrive.

Download Now >

Download our infographic
Welcome to QP Land

High-value customers make up about a quarter of the population yet are responsible for nearly half of all dining revenue. A recent Hathway, Salesforce and Rosemark study uses the Quantitative Persona (QP) Method to identify the two QPs that make up the majority of this high-value customer segment:

        1. The On-The-Go Convenience Seekers (OTGs)
        2. The Social Restaurant Lovers (SRLs)

This infographic helps us understand just how valuable these customers actually are and the best ways to acquire, engage and retain them.

Activate high-value customers by decoding how their motivations and preferences drive their brand choices.

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