Salesforce & Hathway Whitepaper | Winning High-Value Customers in Chain Restaurants

A Hathway + Salesforce + Rosemark Report

Winning
High-Value
Customers

A chain restaurant's survival guide in the COVID era.

Download Now >

A Hathway + Salesforce + Rosemark Report

Winning
High-Value
Customers

A chain restaurant's survival guide in the COVID era.

Download Now >

Download our whitepaper:
Winning High-Value Customers

In the world of retail food services, about a quarter of customers represent nearly half of the revenue. And while that overall revenue has remained the same since the COVID pandemic hit, there has been a channel shift from restaurants to the prepared food departments of grocery and convenience stores. This channel shift means it is more important than ever for restaurant marketing teams to focus on their most valuable customers.

Recent research and consumer modeling conducted by Hathway, Salesforce and Rosemark reveal that the chain restaurant winners are those that are capitalizing on the preferences of these high-value customers. To help you replicate their success, in this whitepaper we will review:

  • Who makes up the top two high-value consumer targets
  • How COVID has affected the revenue skews
  • How the winning restaurants chains appear to be increasing visit and customer mix of the most valuable targets
  • What strategies underperforming restaurants can use to catch up

Winning restaurant chains are focused on the highest value customers that represent 63% of digital orders.

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