AVP, User Experience

CRUX Creative United States -Remote Full-time

Job Overview

Hathway is a digital growth partner for the restaurant and convenience store industries, helping brands like Wingstop, Dash In, and Panda Express build world-class digital experiences. Our proprietary technology accelerator, NomNom™, powers custom digital ordering, loyalty apps, and websites that fuel more than $2 billion in sales and over 160 million digital transactions per year.
We’re growing fast and are looking for passionate, hard working people to join our team. We’ve got offices on the central coast of California and in Dallas, but we’re a remote workplace with staff throughout the US. If you’re looking for a fast-paced, dynamic work environment, Hathway just might be the right place for you.
The AVP, User Experience (UX) is the lead authority on human behavior design, customer obsessed, and collaborates across disciplines on a daily basis all while maintaining high standards for original concepts and detailed execution.


  • Own overall the end-to-end human-centered design experience across the entire product— from the big picture down to specifics of feature or service flows.
  • Understand and lead team with data, research and testing as the driving forces that influence their approach to best practices and ultimately a User’s choices.
  • Connect Client business strategies down to UX activities and vice-versa. Identify, simplify and distill complex business processes into intuitive and elegant designs.
  • Conceptualize and design user interface solutions for responsive web and mobile applications and drive innovation where required.
  • Design clean, uncluttered, simple and easy-to-use unified and on-brand interfaces that work well across devices and platforms – UXD/UID.
  • Drive the development and communication of design guidelines and patterns, provide consistent and intuitive experience across all digital platforms, to UX/UI team members where applicable.
  • Collaborate with other Department Leads, Visual Designers, UX Designers and Front-End Engineers to ensure the solidity of design systems and delivery of best-in-class intuitive designs. 
  • Work closely with members of the product management and marketing teams to align the product strategy with best practices, target audience needs, brand positioning, and team resources.
  • Lead in the brainstorming of and creation of concepts for best-in-class user experiences. Guide and educate cross-department team members and Clients alike on the thought process, research, learnings and best practices that led to a successful project and outcome.

  • #LI-Remote


  • Bachelor's degree in Fine Arts, Graphic Design, or related field.
  • 8+ years experience in UI/UX designs in Digital Media: web, social and mobile.
  • 6+ years experience in Mobile designs.
  • Ability to translate complex ideas into intuitive and elegant designs.
  • Strong visual design skills, including an eye for good typography, composition and use of color.
  • Experience with standard tools such as Sketch, Photoshop, Principal, Motion software, HTML/CSS.
  • Detailed and up-to-date in the latest design trends of web, mobile and software technologies.
  • Examples of past projects with the web and mobile experiences.
  • Ability to improve existing processes and mentor others to adopt complex methodology

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