Campaign Manager

Technology Enterprise & Integrations Remote Full-time

Job Overview

Hathway is looking for a Campaign Manager to join the integrations technical team. This key role is responsible for client/account specific technical implementation of digital campaigns and offers, including messaging, offer, campaign, audience/segment setup and monitoring. The Campaign Manager will also work closely with the strategy, creative, and technical teams to execute full campaign flows across multiple channels cohesively.

Responsibilities

  • Execute multi-channel strategies for driving customer relationships in order to increase guest acquisition and ongoing engagement
  • Support and monitor large and complex brand campaigns
  • Implement various third party cross-channel campaigns, offers, audiences and messaging to include workflow, timelines, asset development and deadlines
  • Develop communication cadence with strategy, creative, and technology teams to establish campaign production priorities, milestones and deadlines
  • Perform quality assurance (QA) on campaigns, ensuring specifications are met as outlined by strategist and client
  • Function as the primary point of contact with internal/external teams for communication related to campaign, offer, audience and message setup and support
  • Troubleshoot offers and campaigns by investigating setup, implementation, and end-to-end testing; working closely with product and technology team to escalate and debug issues
  • Assist with campaign calendar and work with strategist to secure timing of campaign launches
  • Work closely with project managers to monitor burn rates and produce monthly billing cycles
  • Partner with strategy and product team to test various scenarios and concepts 
  • Create and refine operational processes and find new way to help the team scale
  • Proactively recommend improvements on campaign execution based on platform capabilities and functionally
  • Manage all reported issues and inquiries from internal and external sources with high attention to detail
  • Deliver on a campaign schedule within a set project schedule; track progress and provide ongoing status updates to stakeholders

Qualifications

  • Bachelor’s degree in Business, Communications,Technology, Marketing, Math or related field or equivalent experience
  • Knowledge of Salesforce Marketing Cloud/ExactTarget a plus
  • Detail oriented with exceptional organizational skills
  • Ability to prioritize, monitor, and manage workload and multiple projects/clients
  • Eagerness to learn multiple platforms and their capabilities/limitations
  • Strong ability to communicate verbally and written with internal and external clients
  • Ability to quickly adjust to shifting priorities and strong troubleshooting skills
  • Ability to work both in a team setting and independently environments
  • Adaptable and solution-focused
  • Willingness to be on call for any QA support outside of business hours

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