Event Marketing Coordinator

Client Services Marketing United States -Remote Full-time

Job Overview

HI, WE’RE HATHWAY!
Hathway is a digital growth partner for the restaurant and convenience store industries, helping brands like Wingstop, Dash In, and Panda Express build world-class digital experiences. Our proprietary technology accelerator, NomNom™, powers custom digital ordering, loyalty apps, and websites that fuel more than $2 billion in sales and over 160 million digital transactions per year.
We’re growing fast and are looking for passionate, hard working people to join our team. We’ve got offices on the central coast of California and in Dallas, but we’re a remote workplace with staff throughout the US. If you’re looking for a fast-paced, dynamic work environment, Hathway just might be the right place for you.
POSITION OVERVIEW
Hathway is looking to hire an Event Marketing Coordinator to be responsible for spearheading our event marketing strategy, including trade show/corporate event planning and attendance, securing speaking opportunities and webinars, representing Hathway at industry events, and implementing targeted direct marketing campaigns. You should have a successful track record of organizing corporate events and proving ROI through event marketing strategies and tactics.

WHAT YOU'LL DO HERE

  • Work with the Director of Marketing to develop event strategy and objectives; spearhead initiatives to meet objectives based on lead generation, customer advocacy, etc.
  • Negotiate and execute contracts for large and small-scale events
  • Manage and report on overall event marketing budget
  • Work with the Director of Marketing to organize and staff customer and sponsored events
  • Travel frequently to events, providing in-person support for sales teams and other event attendees
  • Drive marketing influenced pipeline and generate MQLs through onsite activations and support of the sales team
  • Analyze, track, and report on event ROI based on predetermined metrics 
  • Work with in-house designer to ensure event display accurately represents the Hathway brand
  • Responsible for ordering and tracking event and promotional inventory, including collateral, eBooks, “swag” items
  • Provide swing support for marketing team in organizing/managing projects in Asana

YOUR BACKGROUND

  • Bachelor’s degree in Marketing or related discipline
  • 3+ years experience in event marketing
  • Proven experience carrying out event marketing efforts, including trade show or corporate event planning, attendance, and reporting
  • Highly organized with an ability to manage resources, budgets, and onsite personnel
  • Strong verbal and written communication skills
  • Familiarity with Asana a plus
  • Creative, innovative, and always thinking outside the box
  • Highly organized and proficient at managing multiple projects simultaneously
  • Metrics driven with the ability to draw insight from complex marketing data
  • Capable of standing up to eight hours a day, working long hours, and traveling frequently (up to 50%)

  • #LI-Remote 

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