Principal Strategist

CRUX Strategy United States -Remote Full-time

Job Overview

Hathway is a digital growth partner for the restaurant and convenience store industries, helping brands like Wingstop, Dash In, and Panda Express build world-class digital experiences. Our proprietary technology accelerator, NomNom™, powers custom digital ordering, loyalty apps, and websites that fuel more than $2 billion in sales and over 160 million digital transactions per year.
We’re growing fast and are looking for passionate, hard working people to join our team. We’ve got offices on the central coast of California and in Dallas, but we’re a remote workplace with staff throughout the US. If you’re looking for a fast-paced, dynamic work environment, Hathway just might be the right place for you.
The Principal Strategist is a seasoned thought leader with the vision, leadership and experience to run a comprehensive digital business strategy. This role works alongside the Account Director on assigned accounts to inform cross functional discipline leaders (Product, CRM & Loyalty) in the development and delivery of cohesive and compelling strategies that deliver business incrementality for our clients. The Principal Strategist helps inform the product strategic direction while guiding clients through an insightful approach to their challenges, managing the collaborative effort with cross-functional teams. 


  • Inform the a broader digital roadmap for Hathway’s premier clients
  • Assist in building consensus on business objectives and key performance objectives
  • Provide insight into solution prioritization to assess roadmap initiatives while gaining consensus with business stakeholders
  • Perform user, market, and competitive research to identify features, functionality, workflows and patterns actively being leveraged in digital experiences within or adjacent to the client’s domain
  • Report on findings of competitive research by summarizing key findings and trends, using statistics and data wherever possible, capturing practices into documentation that can be consumed by stakeholders unfamiliar with the market to help provide a baseline understanding of competitive activity 
  • Provide a meaningful tracking strategy, reporting and insights for defined goals and key performance indicators back in data
  • Work with Data & Insights Specialists to ensure that goals and key performance indicators of assigned client brands are being captured with appropriate fidelity
  • Lead feature brief process to help define business and product requirements and helping to flush out the direction for roadmap features
  • Collaborate with creative, engineering and project teams to reach the best possible version of a feature or product to bring to market


  • Bachelor's degree in Business, Communications, Computer Science or equivalent
  • 7+ yrs experience in Consulting, Strategy, Product Management, UX Design, Project Management or Software Development, preferably in a digital marketing or agency capacity
  • Ability to construct a compelling narrative and build concise organizing frameworks to communicate complex information in a simple way
  • Experience conducting effective research and synthesizing a large amount of information into strong conclusions backed by rigor and principled ideas
  • Proven ability to work collaboratively with strategic and creative partners
  • Proven track record of financial success of strategic plans
  • Ability to work in cross-functional teams in high pressure situations
  • Passion for rapidly build expertise on new businesses and industry verticals
  • Desire to work on large and high profile brands and businesses
  • Ability to uncover strong insights and turn those into differentiated strategies
  • Proposal and SOW development experience
  • Strong client relationship leader
  • Experience with Waterfall and Agile methodologies; certifications a plus
  • Experience with both native application and web platforms
  • Restaurant, C-Store, or general ecommerce experience desired
  • Some travel is required

  • #LI-Remote 

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