Senior Manager, Analytics & Insights - Growth Marketing

CRUX Analytics & Insights United States -Remote Full-time

Job Overview

HI, WE’RE HATHWAY!
Hathway is a digital growth partner for the restaurant and convenience store industries, helping brands like Wingstop, Dash In, and Panda Express build world-class digital experiences. Our proprietary technology accelerator, NomNom™, powers custom digital ordering, loyalty apps, and websites that fuel more than $2 billion in sales and over 160 million digital transactions per year.
We’re growing fast and are looking for passionate, hard working people to join our team. We’ve got offices on the central coast of California and in Dallas, but we’re a remote workplace with staff throughout the US. If you’re looking for a fast-paced, dynamic work environment, Hathway just might be the right place for you.
Hathway’s Growth Professional Services team is looking for a Senior Manager, Analytics & Insights to own measurement, reporting, and analysis design/production to support our Growth Marketing practice.  If you are experienced with establishing and enforcing measurement protocols, data visualization, data mining, advanced analytics needed to uncover insights, working with world-famous clients, and geeking out in general, then we’d love to connect with you.

WHAT YOU'LL DO HERE

  • Work closely with Growth Marketing strategists to identify prospects for advanced analytics and modeling opportunities 
  • Develop and maintain cadenced reporting within CRM and Loyalty platforms; migrate to dashboards within BI software Leverage and maintain the “Test and Learn” methodology established by the A&I department
  • Participate and eventually automate the process of gathering key metrics for weekly, monthly and quarterly client reviews, identifying statistically significant changes in program performance requiring further investigation with additional analysis
  • Progress toward an integrated CRM/Loyalty and Product performance report that provides a more complete picture of how everything is working together to motivate positive customer behavior 
  • Leverage the Data, Measurement, and Analytiyoucs maturity model to help prioritize which A&I projects should be in the client’s roadmap
  • Recommend and build out behavioral segmentations needed for targeted marketing
  • Work directly with data executives at Hathway as well as key leaders for Tier 1 clients

YOUR BACKGROUND

  • Bachelor’s degree in Statistics, Mathematics, Economics, Data Science or related field or equivalent education and experience 
  • 7+ years experience in Marketing Analytics
  • 5+ years experience creating reports and dashboards for internal and external clients
  • 5+ years experience presenting to clients and/or internal senior leadership team members both remotely and in-person
  • Ability to communicate actionable insights that will drive strategic decisions
  • Detail oriented and organized with a high respect for quality control
  • Must be comfortable working in a fast-paced and cross-functional/cultural environment
  • Understanding of configuration for custom metrics and dimensions, custom variables, advanced e-commerce
  • SAS, SPSS, R, Python, or other statistical programming experience a plus
  • Proficient in Tableau, Power BI, Looker or other visualization software
  • Foundational knowledge of SQL (Postgres/MySQL/Oracle/Server) and database architectureWorking knowledge of CDPs or tech stacks (like SFMC) a plus
  • Familiarity with Loyalty Partner platforms preferred
  • Experience with Marketing Analytics for QSRs, Fast Casual restaurants or convenience stores highly desired

  • #LI-Remote

Apply Now

Are you legally authorized to work in the United States?*

Do you now, or will you in the future, require sponsorship for employment visa status (e.g., H-1B visa status, etc.) to continue to work legally in the United States?*

Please upload your resume for your application to be considered.

Select Resume

Please wait...

Hathway proudly provides Equal Employment Opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, and placement for all of the positions included on, but not limited to, our Careers page.