Vice President, Data Strategy

CRUX Analytics & Insights Remote Full-time

Job Overview

The Right Team Member
The Vice President, Data Strategy is a newly created role focused on representing the voice of the consumer and driving strategic decision-making based on supporting data, analytics and actionable insights across our portfolio of brands.  The VP, Data Strategy will support the organization across the areas of Analytics & Insights, Data Science and Data Governance.    
This role reports to our Chief Experience Officer (CXO) and responsible to build a team of experts who thrive on driving brand performance and ultimately helping Hathway deliver on our promise of being a Growth Partner for our clients.     
The most critical component of this role lies in the integration of consumer, product, and marketing data through application of systemic analysis, applied data science, automation, and data telling, delivering transformative insights and business strategies to our accounts.

Responsibilities

  • The successful candidate will have experience and expertise in how to intersect consulting skills, data, advanced analytics/data science, and marketing strategy to drive and improve clients’ business results
  • Set a vision for the growth of the A&I practice at Hathway in alignment with agency leadership, proactively establishing and achieving milestones along its trajectory
  • Drive a culture of ‘always on’ data-driven decision making that will institutionalize the use of consumer-driven analytics in all facets of business
  • Build strong relationships with internal stakeholders and groups, gathering requirements for how the A&I practice can supply each internal team with the data and insights needed to fuel team performance, and facilitating synergy between the Strategy, Product Management and Growth Marketing teams that manage day-to-day client business -
  • Support the evolution, roadmap and market positioning of Hathway’s product accelerator, NomNom, by synthesizing data from all client web and mobile applications it supports, empowering the business to understand trends, insights and opportunities across its portfolio of in-market digital products 
  • Build and develop relationships with Client Directors up to C-level executives, ensuring that client and overall data proposition is relevant and aligns with strategy direction
  • Grow product delivery and agency revenue organically by cross selling and up selling value add analytical products across clients and verticals
  • Scope and direct advanced analytics projects (building predictive models for both product and growth marketing) to ensure that the deliverables are designed to answer valuable client and team questions, and that timelines and scope are adhered to
  • Integrate and maintain multiple information sets of data  into a centralized repository, including consumer, customer, shopper and other third party data, ensuring that legal and company standards are met
  • Develop and execute large-scale quantitative and qualitative research, testing, and analytics from end-to-end
  • Deliver actionable insights and drive related recommendations grounded in consumer knowledge and informed by a broader understanding of the business
  • Manage client data ingestion for advanced attribution and modeling
  • Recruit and groom the performance of a team of data scientists, analysts, data operations professionals and other resources to help scale Hathway’s Analytics and Insights practice 
  • Reduce risk by implementing regulatory guidelines and data governance

Qualifications

  • Strong understanding and experience with KPI development and technology practices during campaign planning, product planning, and execution
  • Strong client management/consultative experience both presenting and resolving issues
  • Extensive experience leading and managing marketing technology projects from ideation through installation
  • Strong critical thinking and problem solving skills – demonstrated ability to mine data for relevant and actionable insights
  • Advanced written and verbal communication skills with ability to communicate/translate complex concepts to non-technical audience
  • Willingness to lead with bold vision and a proactive problem-solving mindset
  • Ability to engage internal stakeholders and set expectations for how and when the A&I function can service their needs
  • Experience with statistical modeling software, analytics platforms, database tools and enterprise business intelligence tools are required (e.g., Amazon Web Services, SQL, MS Access, Excel PivotTables, MS SQL Server, Google Analytics, Firebase, Python, SPSS, R Studio) 
  • Very good understanding of traditional and digital marketing and product data
  • Demonstrated experience with building predictive models
  • Demonstrated experience in data governance
  • Previous role on the client side, within a product organization or an agency

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