AEG is among the world’s largest sports and entertainment presenters, owning multiple sports teams, arenas and entertainment districts around the globe.

What We Did

AEG needed a web presence that would support their global network of brands, locations, organizations and partners. Hathway worked closely with their team to create a brand new responsive website featuring intuitive UX and breathtaking UI, powered by a custom Drupal CMS.

Tablet screen displaying AEG website plus collage of music and sports events
Tablet screen displaying AEG website plus collage of music and sports events

Outcome

By collaborating closely with AEG, we were able to identify and solve for various breakpoints in their former experience. In addition to the UI overhaul and empowering CMS, we also developed multiple custom third-party integrations, ensuring a consistent user experience across the entire site. The result is a unified digital experience for their global brands and partners.

Services and Platforms

  • UX strategy & implementation
  • Complete UI design
  • Responsive web development
  • Drupal CMS implementation & training
  • ADA Compliance