The BOOK IT! Program

As the longest-running corporate supported reading program, BOOK IT! is now fostering its next generation of program alumni.

Each school year for the past 30 years, millions of K-6 students are given the opportunity to earn free personal pan pizzas by reaching individual reading goals set by their teacher. While the children were delighted with the fun and delicious benefits, BOOK IT! administrators were feeling the strain of a program that relies on a manual enrollment process and runs completely on paper. Due to this, BOOK IT! came to Hathway with the interest in automating its enrollment process and offering a digital option to accompany the longstanding paper version of their program.

The Strategy

During our on-site strategy workshop we identified the wants and needs of three groups of program participants — teachers, BOOK IT! administrators and parents. We used those learnings to create personas, define user stories and develop customer journeys across illustrated experience maps. Feedback from over 6,000 existing program participants gave us insights on what they like about the program, how they use it and overall level of interest in transitioning to digital allowed us to anticipate user challenges and opportunities in the early stages of the project.

The design workshop allowed us to conduct a brand audit, determine brand pillars and review mood boards to help guide motion and color decisions. In preparation for a seamless handoff from the design to the development team, we created a UI toolkit, site architecture diagram and all technical specifications with annotated designs. These documents allowed us to save time and budget during the UI phase while still providing clear direction to developers.

To minimize the need for user training and create consistency across the program experience, we built the BOOK IT! website on Drupal — the same tool used to maintain their marketing site. With this content management system (CMS), the team can easily access and edit the majority of their site’s content, keeping it fresh and accurate.


While our teams are in the early phases of gathering quantitative results from the recent launch of the website and digital program, we anticipate a strong adoption rate based on the excitement expressed in the survey responses and the website’s ease of use. In the end, automated enrollment and the paperless version of the program simplify the process for participants and the BOOK IT! team, contributing to continued program growth for years to come.


  • Customer experience strategy
  • Product strategy and planning
  • Ecosystem strategy
  • Loyalty program design
  • UX/UI strategy and design
  • User testing and validation
  • iOS and Android app development
  • Paytronix loyalty program integration
  • CRM strategy and activation


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