Domaine Chandon is one of the world’s premiere wine distributors, who’s specialty combines the Moet & Chandon traditions with the vibrancy of California grapes.

What We Did

Chandon needed to add some sparkle to their usual CRM strategy during their most significant sales months — the winter holiday season. Hathway produced a series of holiday themed stories that took segmented users from gorgeous emails straight to custom landing pages, curated to the specific needs those users have during the holiday season.

A computer screen displaying two Chandon wine bottles plus a collage of Chandon wines
A computer screen displaying two Chandon wine bottles plus a collage of Chandon wines

Outcome

Users received engaging, beautifully designed emails featuring unbeatable offers linked directly to landing pages designed specifically for Chandon’s consumer segments, with strategically selected products that users could purchase with one click. The personalized offers and streamlined shopping process led to an increase in sales of 33% from the previous year.

Services and Platforms

  • UX strategy & experience mapping
  • CRM & engagement
  • Photography & design
  • Campaign planning
  • Landing page design & development