Ordering from America’s Diner has never been easier.

Denny’s new website is proving that order ahead experiences aren’t just for QSRs and fast casual brands.

One of the nation’s largest full-service family restaurant chains, Denny’s legacy website served primarily as a marketing tool to deliver content and promotions. Additionally, the restaurant provided guests with online ordering and rewards capabilities via a custom commerce site, along with mobile ordering and rewards. However, these were not integrated digital experiences.

The Strategy

Denny’s partnered with Hathway/Bounteous to plan, design, and develop their next-generation digital commerce platform utilizing Hathway’s NomNom Framework.

The Commerce Platform includes a redesigned commerce-forward responsive website with integrated marketing, promotions, loyalty and online ordering. Additionally, redesigned mobile apps built leveraging a hybrid development framework create a similar user experience across platforms.

The Results

With the new Denny’s digital experience, guests can find their local Denny’s instantly and browse the menu from anywhere. With a new website, online ordering process, and mobile apps, customers can easily redeem rewards, checkout with saved payment methods, and choose exactly how and when to receive their food.

Denny’s new commerce platform resulted in improved page load times and increased guest satisfaction. Additionally, the use of technology led to improvements in guest’s perception of overall value.


  • CX and content strategy
  • Customer journey mapping
  • UX/UI strategy and design
  • Olo order-ahead integration
  • Punchh loyalty program integration
  • NomNom experience platform integration
  • Ionic app development 
  • POS integration
  • Responsive web and mobile development
  • User testing and validation


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